Backers with Benefits: Why Companies Are Outsourcing to Kickstarter

Besides raising cash, crowdfunding can be a way to test product thoughts and build relationships with future customers. Ram Malasani, CEO and founder of the 22-person company Securifi, isn’t the typical newbie entrepreneur you’d expect to obtain on Kickstarter, a wildly well loved website where entrepreneurs can pitch thoughts and receive little pledges of financial support from anybody (see “ 10 …

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