How Lego's Great Adventure In Geek-Sourcing Snapped Into Place And Boosted The Brand

A second product from Lego's crowdsourced Cuusoo project–the Japanese asteroid reconnaissance spacecraft Hayabusa–is scheduled for release on March 2. The venerable toy company may never be the same. An early concept model of the Hayabusa from Lego's Cuusoo project. Gandalf, you've got company. Middle Earth will not be the only fantasy world coming to Lego this summer. And while the …

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