Utah company Needle taps the power of ‘fan sourcing’

Utah company Needle taps the power of ‘fan sourcing’ By Tom Harvey The Salt Lake Tribune Published Sep 6, 2011 08:15AM MDT The thought he now calls “fan sourcing” came to Morgan Lynch about two years ago when he was searching for a wet suit to use in a triathlon challenge. Lynch knew small about which suits might work and spent about six hours online trying to locate information to assistance him select …

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